Kim Kardashian Responds To ‘Kimono’ Shapewear Backlash

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Kim K was quickly called out for both cultural appropriation and cultural insensitivity. Also, some were offended because traditional kimonos are not often associated with lingerie.

Kim revealed to ‘The New York Times’ that the name is “a nod to the beauty and detail that goes into a garment” and she doesn’t intend “to design or release any garments that would in any way resemble or dishonor the traditional garment.” Although she recognizes there is pushback regarding Kimono, she also stated she doesn’t plan on changing the company’s name.

Finally I can share with you guys this project that I have been developing for the last year.
I’ve been passionate about this for 15 years.

Kimono is my take on shapewear and solutions for women that actually work.

Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3

— Kim Kardashian West (@KimKardashian) June 25, 2019

“My solutionwear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come,” she stated. “Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment.”

 She’s also said, “I understand and have deep respect for the significance of the kimono in Japanese culture.”