Target Loses $10 Billion In 10 Days As Stocks Fall After Boycott Over LGBTQ Kids Clothes

Target Loses $10 Billion In 10 Days As Stocks Fall Following Boycott Over LGBTQ-Friendly Kids Clothing

Target has lost $10 billion in market valuation over the last 10 days as the popular retailer continues to face backlash over its Pride-themed clothing line for children.

A week ago Wednesday, Target enjoyed its stock value at $160.96 a share, but following the calls to boycott the Minneapolis-based retailer over its “PRIDE” collection, the value plummeted and closed Friday at $138.93 a share.

The nearly 14% drop in value for the blue chip stock roughly translates to a $10.1 billion loss in valuation to just $64.2 billion for Target, which has nearly 2,000 stores nationwide.

 

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The plummet stands as the retailer’s lowest stock price in nearly three years.

The last time the company saw a drop nearly this big came in 2022 after the stocks equalized following an unprecedented surge during the COVID pandemic.

Target, which has been caught in the middle of America’s culture wars over gender, moved its Pride section in some Southern stores away from the front last week after it said displays were knocked over by protesters, who also confronted workers.

“Christians more mad at rainbows that don’t harm children than bullets that actually killed innocent kids,” someone commented. “Let them keep losing,” another person wrote.