NLE Choppa Loses His Powerade TV Spot After Ja Morant’s Suspeny

NLE Choppa New Song Will No Longer Be Featured In A Powerade Commercial

Ja Morant’s publicity problems are now costing NLE Choppa, whose new song was all set to be featured in a Powerade commercial, that is, until the NBA star flashed a gun on camera.

Sources with direct knowledge tell.. NLE’s newest track, “Mo Up Front,” was set to lead Ja and Powerade’s “What 50% More Means” ad campaign.

The TV spot was going to highlight the NCAA’s March Madness tournament. Those plans were scrapped, of course, in wake of Ja’s infamous gun-waving video and subsequent eight-game suspension from the NBA … thereby screwing NLE out of the commercial placement for his track.

 

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Despite missing out on the national exposure, we’re told the Memphis rapper is still a fan of Ja, and maintains a relationship with his hometown Grizzlies. He walked the team out onto the court for their home opener, so he’s a diehard.

Addressing the gun incident, Ja Morant said he was only trying to feel ‘free’ and ‘escape’. “I feel like in the past we didn’t know what was at stake. And now finally me having that time to realize everything, have that time alone, I realize that now.”

“The gun wasn’t mine. It’s not who I am. I don’t condone any type of violence, but I take full responsibility for my actions,” he said.

“I’ve made a bad mistake. I can see the image that I’ve painted over myself with my recent mistakes. In the future I’m gonna show everybody who Ja really is, what I’m about and change this narrative.”