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Why Jay Z’s Partnership Deal With The NFL Is Not Wrong

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Reason Jay Z’s Roc Nation Partnership Deal With The NFL Is Not A Bad Idea – Opinion  

It’s no news that Jay Z is under heavy criticism after announcing a partnership deal with the NFL some days back. The controversial viral deal includes Jay Z performing at the Super Bowl halftime show.
The rap and business mogul was blasted because Colin Kaepernick is currently being prevented from joining a team as punishment for igniting the peaceful “Take A Knee” protests during the national anthem some years ago.


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Although, Kapernick explained on more than one occasion that his peaceful protest was not even about the flag. In fact, it was more of a critique on police brutality.


Colin Kaepernick’s girlfriend, Nessa had earlier slammed Jay Z for wrapping his deal in social justice while the league is still supposedly holding a grudge against the former San Francisco 49ers quarterback.


Many public figures have weighed in on the issue with different perceptions all around, Tomi Lahren blasted the NFL and called Jay Z a former drug dealer in her reaction to the deal.
J Cole who is signed under Jay Z’s Roc Nation has shown support for Colin Kaepernick following the controversial partnership deal. 
While Meek Mill on the other hand have shut critics of his actions prior to the deal. Meek Mill teamed with Roc Nation founder Jay-Z, New England Patriots owner Robert Kraft, Philadelphia 76ers co-owner Michael Rubin, CNN political contributor Van Jones, and others to create the REFORM Alliance. 

Meek Mill made it clear that he lived police brutality and injustices first hand and a critic could never judge the way he operate to help fix the problem.

Rihanna also added to the growing list of top figures to clap at Jay Z over the controversial deal with NFL after liking a post that calls Jay Z’s deal wrong and shady.
Then, couple of days ago, ‘The Breakfast Club’ host Charlamagne Tha God was with NFL’s Commissioner, Roger Goddell, Jay Z and various reporters to discuss the partnership deal.
In a leaked video from the conversation, Charlamagne wanted to know why Jay Z would sign a deal with the NFL with Kaep still out of work. Jay responded to the host of The Breakfast Club by bringing up Colin’s original goal in kneeling during the Anthem.
“To take it back, I think that we forget that Colin’s whole thing was to bring attention to social injustice, right?” asked Jay in return. “In that case, this is a success. This is the next thing.”


Where he was asked whether he’d kneel or stand.
 “I think we’ve moved past kneeling, and I think it’s time to go into actionable items.”
Jay Z continued : “No, I don’t want people to stop protesting at all. Kneeling — I know we’re stuck on it because it’s a real thing — but kneeling is a form of protest. I support protest across the board. We need to bring light to the issue. I think everyone knows what the issue is we’re done with that,” he said. 
“We all know the issue now. OK, next. What are we moving [on to] next? … And I’m not minimizing that part of it, because that has to happen, that’s a necessary part of the process. But now that we all know what’s going on, what are we going to do? How are we going to stop it? Because the kneeling was not about a job, it was about injustice.”

Charlamagne later took to his Instagram to share that there were many other topics that he directly asked Goddell that were carefully cut.
“Let the record show the @nfl edited all my questions to Roger Goodell.
I asked Goodell was Kaep blackballed and he said “No, owners can sign him whenever they want.” I also asked him about people saying this partnership is disingenuous because Kaep doesn’t have a job, and I told him the best PR move the @NFL could do is to sign Kaep but all that’s on the cutting room floor somewhere but this post isn’t about me, it’s about the conversation being had. Like I said In a previous post…..Kaep’s protest worked and continues to work. Awareness has been raised and after awareness comes action.”
“In order to be successful and sustain any process of meaningful change both awareness and action are necessary. I don’t see why anyone would think Jay is doing this for any reason other than he thinks he can make a real change. Has he not shown us he knows how to move in a room full of vultures?”

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I asked Goodell was Kaep blackballed and he said “No, owners can sign him whenever they want.” I also asked him about people saying this partnership is disingenuous because Kaep doesn’t have a job, and I told him the best PR move the @NFL could do is to sign Kaep but all that’s on the cutting room floor somewhere but this post isn’t about me, it’s about the conversation being had. Like I said In a previous post…..Kaep’s protest worked and continues to work. Awareness has been raised and after awareness comes action. In order to be successful and sustain any process of meaningful change both awareness and action are necessary. I don’t see why anyone would think Jay is doing this for any reason other than he thinks he can make a real change. Has he not shown us he knows how to move in a room full of vultures? NFL shady it needs to be taken over! It may work, it may not work but why root against it when so many brothers playing in the league and communities they care about can benefit from it? If not this way then what’s the plan?? We don’t have to have the same course of action we just need to have the same goal but don’t listen to me tho!!!!!! I have on a #PaperPlane hat with a #ImWithKaep t shirt right now so I can’t be trusted……
A post shared by LENARD (@cthagod) on Aug 16, 2019 at 7:50am PDT

He continued “NFL shady it needs to be taken over! It may work, it may not work but why root against it when so many brothers playing in the league and communities they care about can benefit from it? If not this way then what’s the plan?? We don’t have to have the same course of action we just need to have the same goal but don’t listen to me tho!!!!!! I have on a #PaperPlane hat with a #ImWithKaep t shirt right now so I can’t be trusted.”
I would personally double down on previously stated points..
* First, let’s begin with this question.. What was the aim of Kaepernick’s protest…?

Practically to call attention to police brutality and injustices…  He lost his job for it which is totally unfair.

Recall, when Charlamagne asked Goodell whether Kaep was blackballed, he said “No, owners can sign him whenever they want.”

* I would say that response is shady… So none could sign him after 3 years of no job and we’re just knowing he could actually be signed.

* In Charlamagne’s post, he said and I agree “In order to be successful and sustain any process of meaningful change both awareness and action are necessary.”


He’s created the awareness..  I think it’s time for action.
Recall, Jay Z made this same point clear when he was asked why he would sign a deal with the NFL with Kaep still out of work. Jay responded by bringing up Colin’s original goal in kneeling during the Anthem.
“To take it back, I think that we forget that Colin’s whole thing was to bring attention to social injustice, right?” asked Jay in return. “In that case, this is a success. This is the next thing.” 
 “I think we’ve moved past kneeling, and I think it’s time to go into actionable items.”

* Goodell said and I quote “Kaep’s protest worked and continues to work. Awareness has been raised and after awareness comes action.”
I’m not saying the NFL is right for punishing Kaep after protesting. My point is the deal is like an answered prayer looking at it from a neutral perspective.

* This is not all about Kaep, what about the fate of others who could also fall victim of this in the future.. 


* What about others who also share similar belief with Kaep but kept their heads down so as not to be victimized.

* I think the partnership is a voice for everyone out there. I personally think the deal would help improve the NFL and reduce discrimination and fear in hearts.


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We all felt Kaep’s pain and anger even if it’s not first hand.. But something must be done so his punishment wouldn’t be in vain…

We can criticize if no steps are taken as stated by the Roc Nation’s CEO. Not giving it a dead on arrival backlash.

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