In a circulating clip, Lord Jamar says “I bet ya’ll thought I wasn’t going to reply to Mr. Royce Da 5’9” Wrong! Let’s unpack this shall we?” Prefacing that he has a few talking points prepared, he dives into it like one side of a particularly blunted debate team. “What up Royce? Apparently you were a little upset again,” he begins.
“I thought the video was old actually…Nope, it’s a new one! Although, when I do videos, nobody really ask me about you Royce. They ask me about Eminem. But for some reason, you like to respond. Okay, I get it. You’re a loyal guy. Been opening up for this guy for years in the hip-hop shop, I hear you.”
“I’ve done mad interviews where they ask me about Eminem,” says Jamar. “I don’t really give a fuck about Eminem. He’s not somebody I’m really thinking about. Only reason I bring him up, is because you have white people who will say Eminem is the GOAT of hip-hop based upon his record sales.”
“That’s the only problem I have. Do I think he’s a top tier lyricist, rhyme speaking? Yes. I’ve said that multiple times. How many fucking times do I have to fucking say it? The guy puts words together well,” He added.
“In general, black people don’t fucking listen to Eminem. It’s not a fucking diss, it’s a fucking fact. Did you come at Conway with all this energy you came for me? Did you come at Gucci Mane who also stated the same thing?”
“You say nobody cares about my opinion, but my opinion seems to bother you very much,” he says. “Why? Is it because it’s gaining traction. It’s gaining ground? When you hear people you feel should be falling in line, actually keeping it one hundred? It’s just real shit!”
Lord Jamar also addressed Royce’s claims that he’s unqualified to be the “yardstick of cool.” “What makes me the yardstick of what’s cool? Motherfucker being a black man! That’s why fuckin white people wanna be like us. My fucking vibration makes me cool, motherfucker! I’m using [motherfucker] as a term of endearment! I’m not trying to beef with you bro!”
Jamar maintains that Eminem can never be a true GOAT on the sole basis that the genre’s originators don’t “fuck with him like that.” He also suggests that Royce’s frequent defense of Eminem doesn’t look great from a racial standpoint, comparing their relationship to Django Unchained. “It’s not a good look for you bro,” he says, before claiming Royce isn’t exactly the hood’s favorite rapper either.